Algorithm gone wild, or…?

Amazon’s “Gold Box Deals” offer up a bunch of specially priced items to everyone; if you scroll down the page, they often have additional deals that are supposedly tailored to you. Today I was greeted with the following:

Trapped Like Mice... Rats!

My first reaction was to laugh and say, “Amazon’s selection software is misfiring a bit today.”

My second reaction was to think of those reports of parents receiving coupons for those newly pregnant and getting livid, only to discover later that in fact their daughter really is pregnant.

…I hope this is just an algorithm gone wild. *gulp*

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